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Jewelry Artists

Sethi Couture

San Francisco, CA

Sethi Couture is a fine jewelry line whose signature interplay of color showcases the exquisite allure of natural color diamonds alongside strikingly beautiful white diamonds in rose cuts, briolettes and old mine cuts. Beautiful jewels are created with shades of color and unique cuts that delight the eye and capture emotion. The play of light, depth of color and interaction between the stones and gold results in multi dimensional splendor.

The collection’s distinctive aesthetic is inspired from sister designers Pratima & Prerna Sethi’s family legacy known for high quality and unusual diamonds and gemstones. Through a rich cultural upbringing,

world travels and an inherent enthusiasm for all things pretty, Pratima & Prerna have designed a line of jewelry for the woman who possesses a strong sense of self. This woman is independent, strong, and adventurous, inclined towards natural beauty, romance, and tradition with a modern flare.

Sethi Couture evokes Pratima's affinity for lacy delicate and feminine designs and Prerna’s passion for architectural details and color, set against the backdrop of 18kt gold. The collection is based primarily on simple elegant styles and nature-inspired motifs, which transcend time, place, and occasion - offering casual luxury for the fashion forward, savvy-sophisticate.